'Cause Cause Matters

The Challenge

Create awareness about the growing concern of food insecurity amongst Gen Z through a stunt.

The Insight

Gen Z loves to go out on food dates with friends and they have specific spots to hang out - with Subway being one of the top ones in the list.

Stunt Idea

Hand out empty wrappers instead of wrapped subways to people. Watch their reactions and ask them to see what's inside.

Once you've made a statement through the stunt, give them their actual order and politely ask if they would like to consider making it a meal.

If they choose to make it a meal, the extra bucks that go into that will be the money that subway donates to Feeding All Canadians.